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Topsy Curvy was founded in early 2013 by Jo Frost. At 25 years old and a size 24-26 she struggled buying clothes in stores and online and decided there was a gap in the market for a company who used plus size non professional models to advertise their clothing.Topsy Curvy was founded in early 2013 by Jo Frost. At 25 years old and a size 24-26 she struggled buying clothes in stores and online and decided there was a gap in the market for a company who used plus size non professional models to advertise their clothing.